Sometimes glasses get in the way - especially while doing sports, at the club or on a motorbike. Contact lenses are the ideal solution and the campaign addresses a young target group of
first-time users. The Campaign runs in several European countries.
Disciplines: Consultation, Campaign (Print, POS, Literature, TVC, digital, Social Media), Art Direction, Evolution CI/CD, Shooting-Preparation, PPM
Advertising Agency: häppy
Photography and Direction: Florian Geiss
Our protagonist is set in situations where contact lenses are first choice. Alcon Dailies are sold at the optician and a clever trial system was created to convince first time users to give lenses a try. The campaign was rolled out in several European countries and includes TVC, Social Media, Landing Page, Online Ads, PoS and Print Ads.
Alcon Dailies TVC
We developed a booklet with detailed information and guidelines to empower others to realise the campaign with ease.