Sometimes glasses get in the way - especially while doing sports, at the club or on a motorbike. Contact lenses are the ideal solution and the campaign addresses a young target group of
first-time users. The Campaign runs in several European countries.
Disciplines: Consultation, Campaign (Print, POS, Literature, TVC, digital, Social Media), Art Direction, Evolution CI/CD, Shooting-Preparation, PPM
Our protagonist is set in situations where contact lenses are first choice. Alcon Dailies are sold at the optician and a clever trial system was created to convince first time users to give lenses a try. The campaign was rolled out in several European countries and includes TVC, Social Media, Landing Page, Online Ads, PoS and Print Ads.
Alcon Dailies TVC
We developed a booklet with detailed information and guidelines to empower others to realise the campaign with ease. Agencies in other countries can incorporate translations into the masterfile and adjust them to meet their specific needs.