Project: Online Campaign for Pop-Up Salon in cooperation with Boucheron.
Background: Boucheron, a Parisian luxury jewellery collaborates with German jewellery dealer WEMPE. Both family businesses have a long tradition and high standards for their top-notch
Four WEMPE branch offices in Germany are turned into Pop-Up Salons with French flair to showcase Boucherons divine masterpieces.
Challenge: Two strong and professional brands communicate together for this event. To tackle the challenge we mixed the two Corporate Designs, so both companies can relate to the campaign. Our mission was 1) to invite customers to the event and 2) present two famous collections from Boucheron, both on display at the Pop-Up Salon.
The Campaign: We printed premium invitation cards; tailor-made for each branch to send out to their customers. The campaign fully evolved in social media channels (Facebook and Instagram) reaching out to young customers. A landing page and newsletters build the informative foundation of the campaign.
Disciplines: Consultation, (Online) Art Direction, POS Design, UI Design, Video Editing
My Role: Freelance Creative Director
Digital Agency: Kundenbüro HH
This project was my first encounter with Facebook Instant Experience. People can watch engaging videos and photos, swipe through carousels, and explore lifestyle images without leaving the mobile-optimised ad.
To kick it off we integrated a short image film introducing the brand Boucheron and the famous collection “Serpant Bohème”.
Happy Path of the Facebook Instant Experience
Overview Facebook Instant Experience
The Facebook Carousel ads build a bridge between the image shots and pure product pictures. The carousel ads link to the landing page, our informative plattform with all the details about the brand, and the event.
An introduction to Boucheron is embedded in the WEMPE website. The user can study the luxurious jewellery collections, learn about the jewellers history, and get detailed information about the nearest Pop-Up Salon.