Foodtruck Offering Homemade Soups and Stews
Disciplines: Consultation, Development CI/CD, Stationery, Online Advertising, Foodtruck-Design, Merchandise
My Role: Freelance Creative Director
The name itself is an ideal hook for the logo design: Devil + Soup = Devil Soups
Devil Soups is set in a very dark world. Therefor the negative version of the logo is applied on a black background wherever possible.
Logo and Claim: Homemade and tasty as hell.
The logo is used in numerous ways: on print works, social media, packaging design, website, staff clothing, merchandise, give-aways, stickers, and on the foodtruck itself of course.
The list is long and during the process we realised that we need two additional logo variations and detailed guidelines.
From the CI Manual
The essential collection: Business card, envelope and letter paper
The business plunged into a crisis when the pandemic hit the country and Devil Soups was forced to stand still. We then had the idea to fill selected soups and stews into jars. They come in two sizes (one or zwo servings) and include vegan, vegetarian and meaty dishes.
Lengthy research was involved until the right jars, lids and stickers were found. I designed the labels and produced roll-ups, social media ads, business cards and flyers to promote the new products.