Devil Soups

Foodtruck Offering Homemade Soups and Stews

Disciplines: Consultation, Development CI/CD, Stationery, Online Advertising, Foodtruck-Design, Merchandise

The Logo

The name itself is an ideal hook for the logo design: Devil + Soup = Devil Soups

Devil Soups is set in a very dark world. Therefor the negative version of the logo is applied on a black background wherever possible.

Die Logo-Idee
Die Logo-Idee

Logo-Idea


Logo and Claim: Homemade and tasty as hell.


Corporate Design

The logo is used in numerous ways: on print works, social media, packaging design, website, staff clothing, merchandise, give-aways, stickers, and on the foodtruck itself of course.

The list is long and during the process we realised that we need two additional logo variations and detailed guidelines.

Corporate Design Devil Soups

From the CI Manual

Stationery

The essential collection: Business card, envelope and letter paper

Devil Soups Stationery Geschäftspapierausstattung

Stationery

Packaging Design

The business plunged into a crisis when the pandemic hit the country and Devil Soups was forced to stand still. We then had the idea to fill selected soups and stews into jars. They come in two sizes (one or zwo servings) and include vegan, vegetarian and meaty dishes.

Lengthy research was involved until the right jars, lids and stickers were found. I designed the labels and produced roll-ups, social media ads, business cards and flyers to promote the new products.

Devil Soups Werbung Kampagne für Einmachgläser Etikettengestaltung

Packaging Design