Project: Online Campaign for Pop-Up Salon in cooperation with Boucheron.
Background: Boucheron, a Parisian luxury jewellery collaborates with German jewellery dealer WEMPE. Both family businesses have a long tradition and high standards for their top-notch
Four WEMPE branch offices in Germany were turned into Pop-Up Salons with French flair to showcase Boucherons divine masterpieces.
Challenge: Two brands communicate together for this event. To tackle the challenge we mixed elements of their Corporate Designs, so both brands can relate to the artwork. Our mission was 1) to invite customers to the event and 2) present two famous collections from Boucheron, both on display at the Pop-Up Salon: Quatre Collection and Serpent Bohème.
Campaign: We printed premium invitation cards; tailor-made for each branch to send out to their customers. The campaign fully evolved in social media channels (Facebook and Instagram) focusing on young clientele. A landing page and newsletters were used to build the informative plattform of the campaign.
Disciplines: Consultation, (Online) Art Direction, POS Design, UI Design, Video Editing
My Role: Freelance Creative Director
Digital Agency: Kundenbüro HH
This project was my first encounter with Facebook Instant Experience. It’s pretty impressive and versatile:
you can imply videos and photos, and swipe through carousels without leaving the mobile-optimised ad.
No sooner said than done.
Facebook Instant Experience Demo
Overview Facebook Instant Experience
The Facebook Carousel ads build the bridge from lifestyle photos to product imagery. The carousel ads refer to the landing page, our informative plattform with all the details about the brand, and the event.
Facebook Carousel Ad (Quatre Collection)
An introduction to Boucheron is embedded in the WEMPE website. The user can admire the luxurious jewellery collections, learn about the jewellers history, and find out more about the Pop-Up Salon.